{"id":549,"date":"2020-05-13T17:17:20","date_gmt":"2020-05-13T17:17:20","guid":{"rendered":"https:\/\/ing-titi.com\/?p=549"},"modified":"2023-07-10T09:21:02","modified_gmt":"2023-07-10T15:21:02","slug":"zara","status":"publish","type":"post","link":"https:\/\/ing-titi.com\/?p=549","title":{"rendered":"Resumen del libro: Zara"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Este es un libro tanto biogr\u00e1fico como de inter\u00e9s para Negocios. Describe como se fortaleci\u00f3 una marca a nivel mundial y la creaci\u00f3n del concepto Fast Fashion. <em><a href=\"https:\/\/www.zara.com\/\">Zara<\/a><\/em><\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Zara, visi\u00f3n y estrategia de Amancio Ortega\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/2NmCJu5PnYEUH9xDrHVbG7?utm_source=oembed\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img data-recalc-dims=\"1\" decoding=\"async\" width=\"329\" height=\"499\" class=\"wp-block-cover__image-background wp-image-551 lazyload\" data-src=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-caratula.jpg?resize=329%2C499&#038;ssl=1\" data-object-fit=\"cover\" data-srcset=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-caratula.jpg?w=329&amp;ssl=1 329w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-caratula.jpg?resize=198%2C300&amp;ssl=1 198w\" data-sizes=\"(max-width: 329px) 100vw, 329px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 329px; --smush-placeholder-aspect-ratio: 329\/499;\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">ZARA<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Vision y Estrategia de AMANCIO ORTEGA<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El libro detalla como Amancio Ortega logro crear una marca icono en el mundo del Fashion, su clave de \u00e9xito&#8230; tomar en consideraci\u00f3n los gustos de sus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al mismo tiempo origino el concepto de Fast Fashion el cual significa subdividir en un mayor numero las temporadas de dise\u00f1os que generalmente est\u00e1n basadas en Primavera, Verano, Oto\u00f1o e Invierno, forzando el lanzamiento de l\u00edneas de ropa en un plazo mas corto, con una disponibilidad de prendas mas corta y esto origina una ansiedad en los clientes mas grande al querer comprar una prenda en los primeros d\u00edas de lanzamiento, porque saben que en unas semanas ya no estar\u00e1 disponible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto origino tambi\u00e9n un sentido de exclusividad a tener prendas que pocos tienen a su disposici\u00f3n. Pero tambi\u00e9n provoco el concepto de &#8220;viejo&#8221; a los cat\u00e1logos mayores a seis meses.<\/p>\n\n\n\n<div aria-label=\"Collage Gallery\" class=\"wp-block-coblocks-gallery-collage alignwide has-small-gutter\"><ul><li class=\"wp-block-coblocks-gallery-collage__item item-1\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img decoding=\"async\" width=\"2560\" height=\"1706\" alt=\"Gallery Image\" class=\"wp-image-553 lazyload\" data-id=\"553\" data-imglink=\"\" data-index=\"0\" data-link=\"https:\/\/ing-titi.com\/?attachment_id=553\" data-src=\"https:\/\/i1.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-store-scaled.jpg?fit=688%2C459&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-store-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-store-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-store-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-store-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-store-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-store-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-store-scaled.jpg?resize=1600%2C1067&amp;ssl=1 1600w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-store-scaled.jpg?w=1376&amp;ssl=1 1376w\" data-sizes=\"(max-width: 688px) 100vw, 688px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1706;\" \/><\/figure><\/li><li class=\"wp-block-coblocks-gallery-collage__item item-2\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"376\" height=\"201\" alt=\"Gallery Image\" class=\"wp-image-554 lazyload\" data-id=\"554\" data-imglink=\"\" data-index=\"1\" data-link=\"https:\/\/ing-titi.com\/?attachment_id=554\" data-src=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/oysho.jpg?resize=376%2C201&#038;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/oysho.jpg?w=376&amp;ssl=1 376w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/oysho.jpg?resize=300%2C160&amp;ssl=1 300w\" data-sizes=\"(max-width: 376px) 100vw, 376px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 376px; --smush-placeholder-aspect-ratio: 376\/201;\" \/><\/figure><\/li><li class=\"wp-block-coblocks-gallery-collage__item item-3\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"688\" height=\"430\" alt=\"Gallery Image\" class=\"wp-image-555 lazyload\" data-id=\"555\" data-imglink=\"\" data-index=\"2\" data-link=\"https:\/\/ing-titi.com\/?attachment_id=555\" data-src=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/massimo-nyc.jpg?resize=688%2C430&#038;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/massimo-nyc.jpg?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/massimo-nyc.jpg?resize=300%2C188&amp;ssl=1 300w\" data-sizes=\"(max-width: 688px) 100vw, 688px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 688px; --smush-placeholder-aspect-ratio: 688\/430;\" \/><\/figure><\/li><li class=\"wp-block-coblocks-gallery-collage__item item-4\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"360\" alt=\"Gallery Image\" class=\"wp-image-556 lazyload\" data-id=\"556\" data-imglink=\"\" data-index=\"3\" data-link=\"https:\/\/ing-titi.com\/?attachment_id=556\" data-src=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-oxford-street-flagship-store.jpg?resize=640%2C360&#038;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-oxford-street-flagship-store.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-oxford-street-flagship-store.jpg?resize=300%2C169&amp;ssl=1 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/360;\" \/><\/figure><\/li><li class=\"wp-block-coblocks-gallery-collage__item item-5\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"688\" height=\"360\" alt=\"Gallery Image\" class=\"wp-image-557 lazyload\" data-id=\"557\" data-imglink=\"\" data-index=\"4\" data-link=\"https:\/\/ing-titi.com\/?attachment_id=557\" data-src=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-a.jpg?resize=688%2C360&#038;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-a.jpg?w=754&amp;ssl=1 754w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-a.jpg?resize=300%2C157&amp;ssl=1 300w\" data-sizes=\"(max-width: 688px) 100vw, 688px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 688px; --smush-placeholder-aspect-ratio: 688\/360;\" \/><\/figure><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo propicio la necesidad contar con un n\u00famero mayor de dise\u00f1adores y manufactura de prendas, para lograr los lanzamientos en corto plazo, distribuirlos en tiendas a nivel mundial y considerar gustos o climas de cada regi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este nuevo concepto de negocio le permiti\u00f3 ampliar su imperio con la adici\u00f3n de marcas con sentido y gustos mas espec\u00edficos bajo el paraguas de INDITEX, tales como <em><a href=\"https:\/\/www.massimodutti.com\/\">Massimo Dutti<\/a><\/em> con l\u00edneas orientadas a Vestimenta Formal,<em><a href=\"https:\/\/www.bershka.com\/mx\/en\/\"> Bershka<\/a><\/em> para ropa interior femenina, <em><a href=\"https:\/\/www.pullandbear.com\/mx\/en\/\">Pull and Bear<\/a><\/em> orientada a Adolescentes, recientemente <em><a href=\"https:\/\/www.zarahome.com\/mx\/en\/\">Zara Home<\/a><\/em> con art\u00edculos para el hogar. Y muchas otras marcas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-caratula.jpg?resize=155%2C235&#038;ssl=1\" alt=\"\" class=\"wp-image-551 lazyload\" width=\"155\" height=\"235\" data-srcset=\"https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-caratula.jpg?w=329&amp;ssl=1 329w, https:\/\/i0.wp.com\/ing-titi.com\/wp-content\/uploads\/2020\/05\/zara-caratula.jpg?resize=198%2C300&amp;ssl=1 198w\" data-sizes=\"(max-width: 155px) 100vw, 155px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 155px; --smush-placeholder-aspect-ratio: 155\/235;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Otro punto que logro demostrar fue la administraci\u00f3n y control de operaciones con localidades en todo el mundo, coordinar los lanzamientos colectivos y escuchar los comentarios de sus clientes para hacer un \u00e9xito de venta cada catalogo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En mi opini\u00f3n las tiendas Zara en un principio tenia l\u00edneas de uso com\u00fan para el trabajo, pero ahora han pasado a generar l\u00edneas con formatos no tan visuales para el mundo laboral (dir\u00eda estramb\u00f3ticos) y las tiendas siempre est\u00e1n desorden. Ojal\u00e1 regresen a los conceptos originales y con seguridad regresare a ser cliente frecuente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQue te parecen a ti las tiendas del Grupo?<\/h2>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Videocast<\/h2>\n\n\n\n<iframe data-src=\"https:\/\/player.vimeo.com\/video\/428575432\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este es un libro tanto biogr\u00e1fico como de inter\u00e9s para Negocios. Describe como se fortaleci\u00f3 una marca a nivel mundial&hellip;<\/p>\n","protected":false},"author":1,"featured_media":551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAownt3bCw:productID":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Este es un libro tanto biogr\u00e1fico como de inter\u00e9s para Negocios. Describe como se fortaleci\u00f3 una marca a nivel mundial y la creaci\u00f3n del concepto Fast Fashion.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[33,18,31],"tags":[],"class_list":["post-549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administracion","category-biografia","category-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resumen del libro: Zara - TiTi Emprende<\/title>\n<meta name=\"description\" content=\"Este es un libro tanto biogr\u00e1fico como de inter\u00e9s para Negocios. Describe como se fortaleci\u00f3 una marca a nivel mundial y la creaci\u00f3n del concepto Fast Fashion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ing-titi.com\/?p=549\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZARA. Visi\u00f3n y estrategia de AMANCIO ORTEGA\" \/>\n<meta property=\"og:description\" content=\"Este es un libro tanto biogr\u00e1fico como de inter\u00e9s para Negocios. 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